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Our Partners


Our Journey So Far...

Over0

Customers Serviced

Over AED0Million

in Loans Disbursed

Over0

Employees

OUR METHODOLOGY

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QUALITY

Our clients are established banking partners, each with specific target markets defined based on factors such as income level, specific groups of listed employers, or the customer's credit history. We tailor our customer acquisition strategies to meet the unique requirements of each partner, ensuring a customized approach to maximize success.

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VOLUME

We are dedicated to providing a substantial influx of customers to our banking partners. Our selection process for adding banking partners to our portfolio is deliberate, based on our business appetite. We scale our operations for each partner to accommodate a minimum of 100 sales executives, ensuring a robust sales force to drive results.

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COMPLIANCE AND GOVERNANCE

At our company, compliance and governance are of utmost importance. While we are categorized as an outsourced channel for our banking partners, our operations mirror those of the banks themselves. We maintain stringent IT systems, strict data privacy protocols, and limited data sharing policies. Furthermore, we have a substantial workforce dedicated to upholding compliance regulations independently.

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VALUE-PROPOSITION AND PRODUCT UNDERSTANDING

Developing a thorough understanding of the value proposition for each product empowers us to effectively target customers. Our sales executives undergo training to comprehend the specific pain points experienced by customers. We educate our sales teams on the art of identifying customer needs and presenting the most suitable product as a solution. By aligning the customer's requirements with the appropriate product, we enhance our ability to deliver personalized and compelling pitches, maximizing our sales potential.

COMPLIANCE ADHERENCE

Sales is an aggressive line of work. Adhering to compliance and regulatory procedures will ensure longevity of business. We ensure that our processes relating to solicitation practices, customer documentation management, IT processes, access management are followed by all members of staff within the guidelines of our Standard Operating Procedures and Code of Conduct.

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RELATIONSHIP MANAGEMENT

Establishing and maintaining an ongoing feedback loop with stakeholders throughout our value chain is of utmost importance. We prioritize effective communication with the management team of our banking partners to ensure alignment. This facilitates the exchange of valuable customer feedback and the sharing of Key Performance Indicators (KPIs) results. By engaging in discussions regarding the policies and processes of our banking partners, our objective is to optimize them for enhanced sales performance. We firmly believe that our active input and involvement in improving the overall product offering is crucial to drive higher sales and achieve mutual success.

OUR TEAM

We take pride in our exceptional team, and he stands out as one of the most motivated and enthusiastic individuals. Always prepared and eager to assist wherever necessary, he exemplifies dedication and willingness.

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PARTH SURANI

CEO
About

- 7 years of experience in banking

- BSc (Hons) Investment and Financial Risk Management from Cass Business School, London

- Tenure with SUCB: 6 years

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ZEESHAN KHAN

GENERAL MANAGER

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ZEESHAN KHAN

GENERAL MANAGER
About

- 15 years of experience in retail banking in UAE

- Previous Organizations: ADIB, HSBC, Barclays

- Tenure with SUCB: 5 years

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FARHAN KHAN

DIRECTOR OF SALES AND MARKETING

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FARHAN KHAN

DIRECTOR OF SALES AND MARKETING
About

- 30 years of experience in banking in UAE and Pakistan

- Previous Organizations: Citibank, Samba, ADIB, MAF

- Tenure with SUCB: 8 months

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T. SUBRAMANIAN

HEAD OF HUMAN RESOURCES

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THIYAGARAJAN SUBRAMANIAN

HEAD OF HUMAN RESOURCES
About

- 10 years of experience in human resources

- Previous Organizations: Peninsula Group and Bulldozer Group

- Tenure with SUCB: 6 years

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SHWETA JAIN

HEAD OF FINANCE

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SHWETA JAIN

HEAD OF FINANCE
About

- 23 years of experience in finance

- Previous Organizations: Rajesh Jain and Associates, Hotel City Park, Delhi

- Tenure with SUCB: 7 years

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Y.K.VAISHNAVI

HEAD OF COMPLIANCE AND GOVERNANCE

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Y.K.VAISHNAVI

HEAD OF COMPLIANCE AND GOVERNANCE
About

- 5 years of experience in banking compliance and governance

- Previous Organizations: Wells Fargo

- Tenure with SUCB: 1.5 years

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RAHUL PRAKASH

TECH HEAD

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RAHUL PRAKASH

TECH HEAD
About

- 15 years of experience in IT

Contact With Us

Our office is located in a beautiful building and garden and fast growing city.

  • Address

    304, 305, 501, 504, Business Atrium Building (Next to Homes R US), Oud Metha, Dubai, UAE (P.O. Box 243065)

  • Phone

    +971 4 392 1484

  • Email-id

    info@smartunion.ae

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