RETAIL BANKING

Smart Union Commercial Brokerage is a leading financial products distribution company in the UAE. With over 700 dynamic agents and strategic partnerships with some of the country's most reputed banks, we are dedicated to creating value through integrity and high-quality service. We believe in nurturing our human capital so they can effectively contribute towards creating a sustainable and valuable financial ecosystem. At Smart Union, excellence, integrity and innovation are our hallmarks.

OUR SERVICES


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Credit Cards

Surani Group credit card service offers customers revolving credit, enabling purchases, cash advances, and balance transfers with rewards, security features, and online account management.

Impact that truly matters

  • Over

    50K

    CUSTOMERS acquired

  • Over AED

    350Mn

    DISTRIBUTED IN LOANS

  • Over

    850

    EMPLOYEES

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Personal Loans

Achieve your personal financial goals with our customized personal loan offerings. Whether you're planning a major purchase, consolidating debt, or covering unexpected expenses, our personal loans come with attractive rates and terms to suit your needs. Our dedicated team is here to provide you with a smooth and hassle-free borrowing experience.

Impact that truly matters

  • Over

    50K

    CUSTOMERS acquired

  • Over AED

    350Mn

    DISTRIBUTED IN LOANS

  • Over

    850

    EMPLOYEES

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Auto Loans

At Smart Union, we make vehicle ownership easy with our tailored auto loan solutions. Whether you're looking to purchase a new car or refinance your current one, our competitive rates and flexible terms are designed to fit your needs. With a streamlined application process and quick approvals, we help you get behind the wheel of your dream car faster

Impact that truly matters

  • Over

    50K

    CUSTOMERS acquired

  • Over AED

    350Mn

    DISTRIBUTED IN LOANS

  • Over

    850

    EMPLOYEES

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SME

Empower your business with Smart Union's SME loan solutions. Designed for small and medium-sized enterprises, our loans provide the financial support needed for growth, expansion, or operational needs. With flexible repayment options and competitive interest rates, we are committed to supporting your business journey and helping you achieve your entrepreneurial goals.

Impact that truly matters

  • Over

    50K

    CUSTOMERS acquired

  • Over AED

    350Mn

    DISTRIBUTED IN LOANS

  • Over

    850

    EMPLOYEES

At Surani Group, we focus on excellence and customer satisfaction. Our tailored strategies align with the specific needs of our clients, emphasizing quality checks, compliance, and strong relationship management. At Surani Group, we focus on excellence and customer satisfaction. Our tailored strategies align with the specific needs of our clients, emphasizing quality checks, compliance, and strong relationship management.

OUR TRUSTED CLIENTS

OUR METHODOLOGY

Quality

Volume

Compliance &
Governance

Why
Choose Us

VALUE - PROPOSITION AND PROJECT UNDERSTANDING:

Developing a thorough understanding of the value proposition for each product empowers us to effectively target customers. Our sales executives are not just trained; they're honed to identify and address customers' precise pain points. By aligning the customer's requirements with the appropriate product, we enhance our

COMPLIANCE ADHERENCE:

In the fast-paced arena of sales, adherence to compliance isn't just a rule; it's the cornerstone of our longevity. We enforce stringent processes across solicitation practices, customer documentation, IT protocols, and access management, ensuring unwavering adherence to our Standard Operating Procedures and Code of Conduct,

RELATIONSHIP MANAGEMENT:

Our relationships aren't just connections; they're conduits of mutual growth. We prioritize nurturing an ongoing feedback loop with stakeholders across our value chain. By fostering effective communication with the management team of our banking partners, we ensure seamless alignment. This facilitates invaluable

Perks Of Working With Us

At Surani Group, we are dedicated to our employees' well-being and growth. Here’s what we offer:

EMPOWER YOUR FUTURE WITH US